À La Carte Events & Flair Design

THE BRIEF

Amanda Casorso came to us with a need to design a brand that represented her new business A La Carte Events & Flair Design. With a strong sense of design Amanda’s needs were specific, create the identity and art direction that is both personal and professional while still capturing the essence of her brand.

THE CONCEPT

The identity is inspired by the iconic Eiffel tower in Paris, France. The sophisticated and detailed nature of events and flair design inspired the handwritten letter A giving the identity a human and feminine feel.

THE WORK

Our design team explored the brand and helped create a vision that Amanda and her partner fell in love with. The end product is elegant and sophisticated; a colour palette inspired by grapes, a French typeface, and an identity that takes the shape of the Eiffel Tower. A logo style guide outlining the components of their logo, the colours, and typographic treatments was created along with business cards.