Aldeasa Duty Free
THE BRIEF
Aldeasa Duty Free came to us looking for a way to communicate a message; that there are many duty free shopping opportunities past the security area enroute to the departure gates of the Vancouver International Airport (YVR).
THE CONCEPT
Our concept was to use less text content and more imagery in order to help bridge any potential language barriers.
THE WORK
Although we would love to simply display photographs of the thousands of products, we didn’t want to date the lifespan of the brochure. So our concept evolved into the use of product icons laid out in the silhouette of an airplane to communicate the message. This new graphic was then utilized to create multi-lingual brochures and retail and wayfinding signage.
