BladeTape

THE BRIEF

BladeTape presented us with an opportunity to create a typographic design for a t-shirt. The message was clear: that BladeTape is a better alternative to traditional hockey tape.

We also create custom designs for player & goalie BladeTape for teams who want to promote their own team or event. Every design is a new challenge and we work closely with the teams to achieve a custom BladeTape design that is memorable.

THE WORK

The t-shirt design addresses the major selling points of BladeTape—how it will improve gameplay and that it was simply Better. You can see this shirt being worn by hockey players at your local rink.

The custom BladeTape designs can be found in every hockey town in the world from Canada to Finland to Sweden. The BladeTape designs allow form to meet function in a very promising product.