Identity Design

Once a brand’s strategy has been mapped out, the next step is to create the brand’s identity. This key design element serves as a starting point for all other future design endeavours.

A brand identity embodies the intangibles – emotion, context and essence, and makes these tangible. It can be seen, touched, and often even be heard and seen in action.

Blitzgear’s identity design package usually includes the following:
[+] Identity Design
[+] Descriptive Line or Tag Line (optional)
[+] Positioning Options
[+] Colour Variations
[+] Complementary Typography
[+] Electronic and Printed Identity Style Guide